tag:blogger.com,1999:blog-45585785014824499592012-02-16T09:56:42.044-08:00obenehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.comBlogger101100tag:blogger.com,1999:blog-4558578501482449959.post-16852736057299050432010-05-27T04:14:00.000-07:002010-05-27T04:25:34.728-07:00Publicidad no esta para educar<div><span class="Apple-style-span" style=" line-height: 20px; font-size:13px;"><span class="Apple-style-span" style="font-family:'times new roman';">Resumen del artículo de "El País"<br />http://www.elpais.com/articulo/sociedad/publicidad/educar/elpepisoc/20080915elpepisoc_1/Tes</span><span class="Apple-style-span" style="font-family:'times new roman';"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';"><br /></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';"><br /></span></div><span class="Apple-style-span" style="font-family:'times new roman';">Hoy en día hay varios organismo que se encargan de limitar</span><div><span class="Apple-style-span" style="font-family:'times new roman';">la publicidad (tales como; Comisión Europea, Autocontrol, </span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">Asociaciones de consumidores...etc).</span><div><span class="Apple-style-span" style="font-family:'times new roman';">Esta limitación se realizan con la finalidad de que la publicidad </span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">llegue a educar a los receptores</span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">estableciendo que producto es nocivo o perjudicial. Así se entra en </span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">el debate de si no debería ser el gobierno quién estipule que producto es</span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">nocivo, eliminandolo del mercado, y dejando así que la publicidad haga su </span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">trabajo, vender el producto en cuestión.</span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">También se podría tener en cuenta que el propio gobierno haya estrechado los limites </span></div><div><span class="Apple-style-span" style="font-family:'times new roman';">de la sensibilidad del consumidor.</span></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-1685273605729905043?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-27153145443174892302010-05-27T04:11:00.000-07:002010-05-27T04:14:07.955-07:00Para que sirve la Publicidad· Informa de la existencia de un nuevo producto<div>· Da a conocer un producto</div><div>· Recordar un producto</div><div>· Atraer a un consumidor en potencia</div><div>· Ayudar a la elección final de un producto</div><div>· Establece el posicionamiento de una empresa</div><div><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-2715314544317489230?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-8541235806769863032010-05-20T05:56:00.000-07:002010-05-27T04:10:59.854-07:00Análisis publicitario (1999)<span class="Apple-style-span" style=" border-collapse: collapse; white-space: pre; font-family:'Lucida Grande';font-size:11px;"><div><object style="width:420px;height:148px"><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100520124928-501bd7d3ead541b7ae119211b2d1db6b&docName=el_an_lisis_de_publicidad_audiovisual&username=elbene&loadingInfoText=Analisis%20Publicidad&et=1274360256466&er=50"><param name="allowfullscreen" value="true"><param name="menu" value="false"><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:420px;height:148px" flashvars="mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100520124928-501bd7d3ead541b7ae119211b2d1db6b&docName=el_an_lisis_de_publicidad_audiovisual&username=elbene&loadingInfoText=Analisis%20Publicidad&et=1274360256466&er=50"></embed></object><div style="width:420px;text-align:left;"><a href="http://issuu.com/elbene/docs/el_an_lisis_de_publicidad_audiovisual?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com/" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=test" target="_blank">More test</a></div></div></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-854123580676986303?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-77351315194044484532010-05-20T05:53:00.002-07:002010-05-20T05:54:23.262-07:00Ejemplo contrapublicidad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_s5vzBMaLBVE/S_Uw-I8l3-I/AAAAAAAAAEo/JvXfvrXSPzU/s1600/hacenda%C3%B1o.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="http://1.bp.blogspot.com/_s5vzBMaLBVE/S_Uw-I8l3-I/AAAAAAAAAEo/JvXfvrXSPzU/s320/hacenda%C3%B1o.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5473334766250352610" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-7735131519404448453?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-18077486475095136032010-05-20T05:53:00.001-07:002010-05-20T05:53:50.735-07:00Ejemplo contrapublicidad<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-1807748647509513603?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-71095723252396714292010-05-06T02:53:00.001-07:002010-05-06T02:53:52.454-07:00Contrapublicidad<div><object style="width:420px;height:315px"><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100506095113-1b878ab08ebf41b18b07b750c2470469&docName=contrapubli&username=elbene&loadingInfoText=Contrapublicidad&et=1273136007048&er=86"><param name="allowfullscreen" value="true"><param name="menu" value="false"><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:420px;height:315px" flashvars="mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100506095113-1b878ab08ebf41b18b07b750c2470469&docName=contrapubli&username=elbene&loadingInfoText=Contrapublicidad&et=1273136007048&er=86"></embed></object><div style="width:420px;text-align:left;"><a href="http://issuu.com/elbene/docs/contrapubli?mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=publicidad" target="_blank">More publicidad</a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-7109572325239671429?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-64782886005180389122010-05-06T02:48:00.001-07:002010-05-06T02:48:36.688-07:00<div><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" quality="high" scale="noscale" salign="l" flashvars="mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100506092630-8c6c2535e58c48149c49c0d53f1f0109&docName=mercado&username=elbene&loadingInfoText=Mercado&et=1273135691100&er=39" style="width:420px;height:315px" name="flashticker" align="middle"></embed><div style="width:420px;text-align:left;"><a href="http://issuu.com/elbene/docs/mercado?mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true" target="_blank">Open publication</a> - Free <a href="http://issuu.com" target="_blank">publishing</a> - <a href="http://issuu.com/search?q=trabajo" target="_blank">More trabajo</a></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-6478288600518038912?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-60498897820059696822010-02-25T08:10:00.000-08:002010-02-25T08:13:43.840-08:00Publicidad Emocional vs Racional<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_s5vzBMaLBVE/S4ahfA5RxUI/AAAAAAAAAEY/6yNaYN0sRsk/s1600-h/vitalinea_saciactiv.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 271px; height: 320px;" src="http://2.bp.blogspot.com/_s5vzBMaLBVE/S4ahfA5RxUI/AAAAAAAAAEY/6yNaYN0sRsk/s320/vitalinea_saciactiv.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442214753912079682" /></a> Publicidad Racional<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_s5vzBMaLBVE/S4ahRWUxJrI/AAAAAAAAAEQ/omTN09mxxHs/s1600-h/vitalinea.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_s5vzBMaLBVE/S4ahRWUxJrI/AAAAAAAAAEQ/omTN09mxxHs/s320/vitalinea.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442214519146358450" /></a> Publicidad Emocional<div><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-6049889782005969682?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-18186923228110231002010-02-25T08:02:00.000-08:002010-02-25T08:09:55.883-08:00Publicidad agresiva vs pacifica<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_s5vzBMaLBVE/S4agivOj4gI/AAAAAAAAAEI/j7PI_ojxUrQ/s1600-h/publicidad-turistica.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="http://2.bp.blogspot.com/_s5vzBMaLBVE/S4agivOj4gI/AAAAAAAAAEI/j7PI_ojxUrQ/s320/publicidad-turistica.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442213718377357826" /></a> Publicidad Pacifica<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_s5vzBMaLBVE/S4afgtVyY-I/AAAAAAAAAEA/YcTLslSyE1g/s1600-h/Windows_Vista_mercadeo_agresivo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 276px; height: 320px;" src="http://1.bp.blogspot.com/_s5vzBMaLBVE/S4afgtVyY-I/AAAAAAAAAEA/YcTLslSyE1g/s320/Windows_Vista_mercadeo_agresivo.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442212583999431650" /></a><span class="Apple-style-span" style="font-family:arial;"> Publicidad Agresiva</span><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-1818692322811023100?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0tag:blogger.com,1999:blog-4558578501482449959.post-37967682822964425892009-10-15T02:05:00.000-07:002009-10-15T02:06:12.455-07:00Es hora ya de despertar..<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4558578501482449959-3796768282296442589?l=bene-publicity.blogspot.com' alt='' /></div>benehttp://www.blogger.com/profile/16404142685497702658noreply@blogger.com0